The people of Generation X and Generation Y crave...
The U.S. Journal of Academics is solely dedicated to encouraging overseas students to learn more about U.S. educational opportunities; as such, we invite the world to review our family of sites without registration or fee. While our Internet-based services provide a firm foundation for our U.S. campus clients, we also feature many additional perks that are included in our very reasonable prices.
Over the years, we've gleaned much of our inspiration from Harvard Business Review and their brilliant case studies. For example:
We're not a big company, by design. There are many reasons for the big successes of small nations. These countries lack the expensive, often flawed infrastructures of the larger powers that can block or dilute innovation. They can't afford systems that don't work, so they tend to devise practical inventions that are relatively bulletproof. And yes, new ideas can spread more easily through smaller, closely connected populations. Source: Harvard Business Review, Nov 2004
We help prospective international students avoid over-choice. Other sites simply serve as directories for the thousands of different options offered by the U.S. higher education system. We feature an exclusive list of U.S. campuses with excellent academics and outstanding support systems for international students. HBR's articles regularly inspire us to stay the course with our successful model:
From September 2005: Traditional wisdom teaches that brands win market share by offering a wide variety of products, increasing the chance of appealing to a wider variety of customers. But how happy are you when trying to find a head cold remedy at the pharmacy amid an overwhelming number of competing formulas, each slightly different than the other? It's enough to give a shopper, well, a headache... The belief that variety is good is not always true, argues Harvard Business School professor John Gourville in Overchoice and Assortment Type: When and Why Variety Backfires. The research paper, co-written by professor Dilip Soman of the University of Toronto's Rotman School of Management, demonstrates that sometimes offering too many choices prompts the confused consumer to defer a purchase or run to the arms of a competitor with a less cluttered product line.
Our approach is further explained with an example from the quintessential Harvard Business Review piece Marketing Myopia (originally published in 1960). In it, Theodore Levitt introduced the famous question, What business are you in? He claimed that, had railroad executives seen themselves as being in the transportation business rather than the railroad business, they would have continued to grow. Sustained growth depends on how broadly you define your business -- and how carefully you gauge your customers' needs.
usjournal.com's fundamental services revolve around the Internet. But even more importantly, we're customer-oriented, with a keen focus on international student recruitment. While we don't intend to organize our own fairs (for example), we seek opportunities to work with fair organizers to better serve prospective international students and the U.S. campuses that want to welcome them.
About the U.S. Journal of Academics: usjournal.com, LLC
Cheryl Darrup-Boychuck, President / C.E.O. of usjournal.com, LLC
Sponsoring U.S. Campuses at usjournal.com and our multi-lingual sister sites
Technological Highlights, designed for International Students, Overseas Advisors and U.S. Counselors
Language-Specific Marketing: Non-English speakers currently comprise more than half of the total online population; that figure is expected to grow to about 75 percent by the year 2010. We translate usjournal.com mini-sites to a targeted language, and we'll post them and promote them on our dedicated sister sites:
We have been very pleased and impressed with the quality of usjournal.com services. You have made enormous progress in expanding the reach and effectiveness of usjournal.com while remaining attentive and responsive to our specific needs. It's a pleasure working with you. - Mark Feder, American Consortium of Universities and Interlink Language Centers; one of the vast majoirty of usjournal.com customers who renewed their contracts last year.
Subscribe to usjournal.communiqué: e-Recruitment Trends and Techniques, a newsletter for international student recruitment professionals. We also publish the latest numbers of people in each language zone connected to the internet.