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  About the U.S. Journal of Academics: usjournal.com, LLC
 

usjournal.com, LLC
Generating inquiries.
Generating ideas.
Online since 1996.

usjournal.com Chairman of the Board Angela Fracalossi and CEO Cheryl Darrup-Boychuck, January 2007
usjournal.com Chairman of the Board
Angela Fracalossi and CEO Cheryl Darrup-Boychuck,
January 2007

The people of Generation X and Generation Y crave...
a filter they can trust to edit the morass of products and information out there.

(Harvard Business Review, September 2006, quoting Lisa Johnson's Mind Your Xs and Ys.)

usjournal.com serves as that filter for globally-minded students interested in studying in the USA.


The U.S. Journal of Academics is solely dedicated to encouraging overseas students to learn more about U.S. educational opportunities; as such, we invite the world to review our family of sites without registration or fee. While our Internet-based services provide a firm foundation for our U.S. campus clients, we also feature many additional perks that are included in our very reasonable prices.

Over the years, we've gleaned much of our inspiration from Harvard Business Review and their brilliant case studies. For example:

We're not a big company, by design. There are many reasons for the big successes of small nations. These countries lack the expensive, often flawed infrastructures of the larger powers that can block or dilute innovation. They can't afford systems that don't work, so they tend to devise practical inventions that are relatively bulletproof. And yes, new ideas can spread more easily through smaller, closely connected populations. Source: Harvard Business Review, Nov 2004

We help prospective international students avoid over-choice. Other sites simply serve as directories for the thousands of different options offered by the U.S. higher education system. We feature an exclusive list of U.S. campuses with excellent academics and outstanding support systems for international students. HBR's articles regularly inspire us to stay the course with our successful model:

From September 2005: Traditional wisdom teaches that brands win market share by offering a wide variety of products, increasing the chance of appealing to a wider variety of customers. But how happy are you when trying to find a head cold remedy at the pharmacy amid an overwhelming number of competing formulas, each slightly different than the other? It's enough to give a shopper, well, a headache... The belief that variety is good is not always true, argues Harvard Business School professor John Gourville in Overchoice and Assortment Type: When and Why Variety Backfires. The research paper, co-written by professor Dilip Soman of the University of Toronto's Rotman School of Management, demonstrates that sometimes offering too many choices prompts the confused consumer to defer a purchase or run to the arms of a competitor with a less cluttered product line.

Our approach is further explained with an example from the quintessential Harvard Business Review piece Marketing Myopia (originally published in 1960). In it, Theodore Levitt introduced the famous question, What business are you in? He claimed that, had railroad executives seen themselves as being in the transportation business rather than the railroad business, they would have continued to grow. Sustained growth depends on how broadly you define your business -- and how carefully you gauge your customers' needs.

usjournal.com's fundamental services revolve around the Internet. But even more importantly, we're customer-oriented, with a keen focus on international student recruitment. While we don't intend to organize our own fairs (for example), we seek opportunities to work with fair organizers to better serve prospective international students and the U.S. campuses that want to welcome them.


About the U.S. Journal of Academics: usjournal.com, LLC

  • Solely dedicated to encouraging overseas students to learn more about U.S. educational opportunities
  • Represents about 100 top U.S. universities, colleges and English Language Programs who specifically want to welcome globally-minded students
  • Provides valuable information about the often-complicated process of U.S. admissions
  • Evolved from a print publication, the U.S. Education Journal, in the early 1990s
  • Launched an online version of the magazine in April 1996 (Click here for details of our history, through December 2003.)
  • Plans are underway to celebrate usjournal.com's ten-year anniversary online - Stay tuned!

Cheryl Darrup-Boychuck, President / C.E.O. of usjournal.com, LLC

  • Active member of NAFSA: Association of International Educators
  • Regularly presents a session entitled eRecruitment Trends and Techniques at NAFSA's regional and national conferences each year, and at other professional development meetings throughout the world. Some comments from session participants:
    • The presentation was well-organized, thorough, inspiring and exciting!
    • Great statistics on a timely issue; hand-outs are very useful, working documents.
    • The presenters were highly knowledgeable and professional.
    • This is the type of session that is truly advancing the professions of admissions and international student recruitment...
  • Has appeared a dozen times on Voice of America global broadcasts, addressing questions from students interested in learning more about the U.S. admissions process
  • Conducts customized marketing sessions at U.S. campuses interested in enhancing their global presence
  • Contributes ideas and articles to publications such as Advising Quarterly, the Institute of International Education's IIE Network magazine, and the Community College Journal

Sponsoring U.S. Campuses at usjournal.com and our multi-lingual sister sites

  • Promote only the programs in which they want to increase international student enrollments
  • Range from Ivy League campuses to less expensive alternatives such as community colleges and private institutes that focus only on teaching English as a Second Language
  • Are willing to customize their academic curriculum for groups of non-U.S. students
  • Would welcome and accommodate colleagues from overseas who are interested in exploring their campus as a host institution for groups of non-U.S. students
  • Are fully compliant with all federal regulations as specified by the United States Citizenship and Immigration Services, as well as other regulatory agencies

Technological Highlights, designed for International Students, Overseas Advisors and U.S. Counselors

  • A free and easy online search mechanism which showcases U.S. campuses that specifically seek to welcome non-U.S. students
  • Generates an Excel Report of users who inquired about specific sponsoring campus(es), and automatically sends the report to the advertiser or Project: Think Link participant on a weekly, monthly or quarterly basis
  • A customizable Automated Response is also available, to re-direct the student to appropriate resources online
  • Customizable profile page for each participant
  • Features an exclusive database of U.S. academic programs

Language-Specific Marketing: Non-English speakers currently comprise more than half of the total online population; that figure is expected to grow to about 75 percent by the year 2010. We translate usjournal.com mini-sites to a targeted language, and we'll post them and promote them on our dedicated sister sites:


We have been very pleased and impressed with the quality of usjournal.com services. You have made enormous progress in expanding the reach and effectiveness of usjournal.com while remaining attentive and responsive to our specific needs. It's a pleasure working with you. - Mark Feder, American Consortium of Universities and Interlink Language Centers; one of the vast majoirty of usjournal.com customers who renewed their contracts last year.


Subscribe to usjournal.communiqué: e-Recruitment Trends and Techniques, a newsletter for international student recruitment professionals. We also publish the latest numbers of people in each language zone connected to the internet.

Learn more about us: Generating inquiries. Generating ideas. Online since 1996.
Phone 570-339-4731, or e-mail cheryl@usjournal.com.
We look forward to working with you.