U.S. Journal of Academics
  usjournal.communique: eRecruitment Trends and Techniques
December 2006 
Enjoy the magic of the season, and look ahead to 2007

As we prepare to flip our calendars to the new year, I hope you'll find some time to engage in a few dynamic projects related to this ever-evolving industry of global student mobility:

  • Measuring Return on Investment: There are a few openings left for participation in a ground-breaking assessment of measuring ROI in international student recruitment. The results of several in-depth (anonymous) case studies will be shared at a session slated for 31 May 2007 at the NAFSA Conference in Minneapolis. To volunteer, please contact session chair Richard Yam,

  • NAFSA's Marketing and Recruiting Network: Cheryl Darrup-Boychuck, C.E.O. of, accepted an invitation to serve as NAFSA's Network Manager for Marketing and Recruitment, which is part of the Recruitment, Admissions and Preparation (RAP) Knowledge Community. Send any suggestions for improvement of to
Cross Promotions: Like-minded Sites and Events

FPP Media Fairs in Brazil and Latin America: Since 1998, FPP Media has been helping international educational institutions increase their student enrollments and exposure in Latin America through its Student Recruitment Fairs and Agent Workshops. Contact Julio Ronchetti,, or

  • 1-28 Mar 2006: Brazil, Peru, Colombia, Panama, Venezuela

Spring 2007 American Education Expo in Taiwan: Join Taiwan's largest education fair with more than 120 schools expected for the Spring event. To celebrate the 10th anniversary of hosting events in Taiwan, organizers are offering to defer almost one-third of the fair registration fee (US$1,000) until their student recruiting division sends you students. Deadline for this special offer: 15 December 2006. Contact or

  • 3-4 Mar 2007: Taipei
  • 5 Mar 2007: Taichung
  • 6 Mar 2007: Kaoshiung

HIT Education Fairs in Turkey: HIT Fairs attract some very high-quality students, and we always expect applications from them. The fairs are very well organised, cover all of the three main cities, and use time very efficiently. -- Roger Bradburn, Director, International Recruitment, AIU London. Contact or

  • 20 Mar 2007: Ankara
  • 22 Mar 2007: Izmir
  • 24-25 Mar 2007: Istanbul
Generating inquiries.
Generating ideas.
Online since 1996.

Advertise with us
Contact Cheryl
Marketing Consultation
Past newsletters
U.S. Education Fairs

Forward to a friend

If you know of any colleagues who would benefit from this newsletter, please forward it. Also, let me know if you would rather not receive future eUpdates. Thanks!

You are welcome to re-print this communique in full, under the condition that you include Reprinted with permission of Cheryl Darrup-Boychuck,,, LLC
50 East 2nd Street
Mount Carmel,
Pennsylvania 17851

ph 570-339-4731
fx 570-339-5634 U.S. Journal of Academics