U.S. Journal of Academics
  usjournal.communique: eRecruitment Trends and Techniques
July 2006 
Promoting Consortia via Google's Local Map Technology is responding to the trend of marketing groups of U.S. institutions to prospective students around the world. Our services continue to revolve around individual universities, colleges and English Language Programs. But we're now taking advantage of emerging technologies to enhance our services yet again.

Case in point: UCIEP: University Consortium of Intensive English Programs features about 70 members around the country. Each member offers top-notch ESL courses, and adheres to strict standards of excellence. The websites of UCIEP's individual members have gotten more sophisticated over the past few years, and their goal with us is to drive more qualified prospective student traffic to those member sites (as opposed to generating individual inquiries via's Solution: We decided to focus on one of the few differentiating factors among UCIEP members: location. Our experience with Google's Local Map Technology paved the way to an intelligent solution:

Innovation at We rely on feedback, and welcome it warmly, from both current and prospective advertisers. Write to Learn more about our ever-evolving promotional options:

Cross Promotions: Like-minded Sites and Events
  • FPP Media's 11th EXPO Brazil and Latin America Road Shows: Contact John Demer at, or
    • 16-24 Sep 2006: Sao Paulo, Curitiba, Porto Alegre, Campinas (Brazil)
    • 28 Sep - 7 Oct 2006: Lima (Peru), Bogota and Medellin (Colombia), Mexico City (Mexico)
    • 10 percent discount on booth prices to all clients

  • AEO / ICE Fall Asia Middle East (F.A.M.E.) Expo: Contact Husain Neemuchwala, ph +905-785-0764,, or
    • 2-20 Oct 2006: Kathmandu, New Delhi, Bangalore, Ahmedabad, Pune, Mumbai, Muscat, Abu Dhabi, Dubai

  • Studie Beurs - Scope on the Globe 2006 Education Fair: Contact Janine Bekker, ph +31 (0) 20 664 61 27,, or
    • 11-14 Oct 2006: Utrecht, The Netherlands
    • 88,000 visitors and 300 exhibitors from more than 20 countries
Generating inquiries.
Generating ideas.
Online since 1996.

Advertise with us
Contact Cheryl
Marketing Consultation
Past newsletters
U.S. Education Fairs

Forward to a friend

If you know of any colleagues who would benefit from this newsletter, please forward it. Also, let me know if you would rather not receive future eUpdates. Thanks!

You are welcome to re-print this communique in full, under the condition that you include Reprinted with permission of Cheryl Darrup-Boychuck,,, LLC
50 East 2nd Street
Mount Carmel,
Pennsylvania 17851

ph 570-339-4731
fx 570-339-5634 U.S. Journal of Academics