usjournal.com: U.S. Journal of Academics
  usjournal.communique: eRecruitment Trends and Techniques
October 2006 
  
Know your friends: Co-opitition in International Education
  

In business, as in conflict, Know thyself and Know your enemy have long been rules number one and two. But a third maxim -- Know your friends -- is steadily moving up the list.

Harvard Business Review's September 2006 article, With Friends Like These: The Art of Managing Complementors (hbr.org) offers case studies about Microsoft, Intel, Apple and others. Google's recent alliances with eBay, Viacom / MTV / Nickelodeon, Dell, Intuit, MySpace (to name a few) have been widely documented, as the media company evolves as an enormously effective partner / enabler / distributor.

International educators can glean valuable lessons when considering their global promotional campaigns, which increasingly involve more variables (i.e., online advertising, overseas fair participation, agent relationships...).

For example: usjournal.com's fundamental services revolve around the Internet, and generating qualified inquiries for our advertisers. But we also seek synergies with other respected players in global student mobility. Cases in point:

Stay tuned. We'll report on other cases of synergistic relationships, both inside and outside of usjournal.com. Here's a sneak peek of a few common threads:

  • usjournal.com and Online Funds Verification
  • Multi-Lingual Software Packages for non-U.S. Consortia
  • Cigarettes and International Education Promotion

usjournal.com Participation in NAFSA Regionals: C.E.O. Cheryl Darrup-Boychuck is co-presenting an all-new session, eRecruitment: A Dynamic S.W.O.T. Analysis at four NAFSA Regional Conferences this November:

Contact cheryl@usjournal.com if you would like to schedule an appointment during any of those conferences.


Reminder of Rate Increase: usjournal.com will increase its advertising rates by approximately ten percent, as of 1 January 2007. Lock in 2006 rates now: Contact cheryl@usjournal.com or complete the 2006 Space Reservation Form: usjournal.com/en/educators/multilingual06.pdf

  
Cross Promotions: Like-minded Sites and Events
  

a2 International Education Fairs: Contact Serena Olmezoglu, serena@aafair.com or http://www.aafair.com/

  • 4 - 8 Nov 2006: Istanbul, Ankara, Izmir (Turkey)
  • 11 - 12 Nov 2006: Almaty (Kazakhstan)
  • 11 - 15 Apr 2007: Izmir, Ankara, Istanbul (Turkey)
  • 27 - 28 Apr 2007: Casablanca (Morocco)

* 10 percent Early Bird Discount if you sign up for any 2007 events by December 15th.
* a2 Fairs: 15 years of education counseling; 5 years of student recruitment fairs; 215 institutions from 24 countries have attended a2 Fairs. Join us!


The ICEF Berlin Workshop: Contact Harald Kreiner, tel +49 (0) 228 201 1946, h.kreiner@icef.com or http://www.icef.com

  • 5 - 7 Nov 2006, Hotel InterContinental, Berlin (Germany)
  • More than 700 education agents from 80 countries worldwide (1,200 event participants)

The ICEF Americas Workshop: Contact Harald Kreiner, tel +49 (0) 228 201 1946, h.kreiner@icef.com or http://www.icef.com

  • 3 - 5 Dec 2006, Ritz-Carlton Key Biscayne, Miami (USA)
  • More than 200 education agents from around the world (special focus on Latin America)

3rd International Fair of Education: Contact Olivera Zikic, oliveraz@nsfair.co.yu or nsfair.co.yu/eindex.html.

  • 30 Nov - 2 Dec 2006: Novi Sad, Serbia

5th Washington International Education Conference: Contact inquiries@washcouncil.org or washcouncil.org.

  • 22 - 23 Jan 2007: Washington, D.C.
  • Network with Washington-based government agencies, and gain practical insight on marketing and global student mobility

usjournal.com
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You are welcome to re-print this communique in full, under the condition that you include Reprinted with permission of Cheryl Darrup-Boychuck, usjournal.com, cheryl@usjournal.com.

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usjournal.com: U.S. Journal of Academics