Know your friends: Co-opitition in International Education
In business, as in conflict, Know thyself and Know your enemy have long been rules number one and two. But a third maxim -- Know your friends -- is steadily moving up the list.
Harvard Business Review's September 2006 article, With Friends Like These: The Art of Managing Complementors (hbr.org) offers case studies about Microsoft, Intel, Apple and others. Google's recent alliances with eBay, Viacom / MTV / Nickelodeon, Dell, Intuit, MySpace (to name a few) have been widely documented, as the media company evolves as an enormously effective partner / enabler / distributor.
International educators can glean valuable lessons when considering their global promotional campaigns, which increasingly involve more variables (i.e., online advertising, overseas fair participation, agent relationships...).
For example: usjournal.com's fundamental services revolve around the Internet, and generating qualified inquiries for our advertisers. But we also seek synergies with other respected players in global student mobility. Cases in point:
Stay tuned. We'll report on other cases of synergistic relationships, both inside and outside of usjournal.com. Here's a sneak peek of a few common threads:
- usjournal.com and Online Funds Verification
- Multi-Lingual Software Packages for non-U.S. Consortia
- Cigarettes and International Education Promotion
usjournal.com Participation in NAFSA Regionals: C.E.O. Cheryl Darrup-Boychuck is
co-presenting an all-new session, eRecruitment: A Dynamic S.W.O.T. Analysis at four NAFSA Regional Conferences this November:
Contact email@example.com if you would
like to schedule an appointment during any of those
Reminder of Rate Increase: usjournal.com will increase its advertising rates by approximately ten percent, as of 1 January 2007. Lock in 2006 rates now: Contact firstname.lastname@example.org or complete the 2006 Space Reservation Form: usjournal.com/en/educators/multilingual06.pdf
|Cross Promotions: Like-minded Sites and
a2 International Education Fairs: Contact Serena Olmezoglu, email@example.com or http://www.aafair.com/
- 4 - 8 Nov 2006: Istanbul, Ankara, Izmir (Turkey)
- 11 - 12 Nov 2006: Almaty (Kazakhstan)
- 11 - 15 Apr 2007: Izmir, Ankara, Istanbul (Turkey)
- 27 - 28 Apr 2007: Casablanca (Morocco)
* 10 percent Early Bird Discount if you sign up for any 2007 events by December 15th.
* a2 Fairs: 15 years of education counseling; 5 years of student recruitment fairs; 215 institutions from 24 countries have attended a2 Fairs. Join us!
The ICEF Berlin Workshop: Contact Harald Kreiner, tel +49 (0) 228 201 1946, firstname.lastname@example.org or
- 5 - 7 Nov 2006, Hotel
InterContinental, Berlin (Germany)
- More than 700 education agents
from 80 countries worldwide (1,200 event participants)
The ICEF Americas Workshop: Contact Harald Kreiner, tel +49 (0) 228 201 1946, email@example.com or
- 3 - 5 Dec 2006, Ritz-Carlton Key
Biscayne, Miami (USA)
- More than 200 education agents
from around the world (special focus on Latin America)
3rd International Fair of Education: Contact Olivera Zikic, firstname.lastname@example.org or nsfair.co.yu/eindex.html.
- 30 Nov - 2 Dec 2006: Novi Sad, Serbia
5th Washington International Education Conference: Contact email@example.com or washcouncil.org.
- 22 - 23 Jan 2007: Washington, D.C.
- Network with Washington-based government agencies, and gain practical insight on marketing and global student mobility
Online since 1996.
If you know of any colleagues who
would benefit from this newsletter, please forward
it. Also, let me know
if you would rather not receive future eUpdates. Thanks!
You are welcome to re-print this
communique in full, under the condition that you include
Reprinted with permission of Cheryl Darrup-Boychuck,
50 East 2nd Street