usjournal.com: U.S. Journal of Academics
  eRecruitment Trends and Techniques
February 2007 
  
Multi-lingual Search Results
  

Results of our Small Sample: http://www.usjournal.com/ and our sister sites are undergoing a major re-design, and as such, we have been testing in earnest. Several months ago, we spent considerable time and resources enabling language-specific search results in our 14 non-English sites.

We found that a few language markets consistently searched in English. Simplified Chinese users searched USAcademics-cn.com in English 80 percent of the time. Japanese speakers searched USAcademics-jp.com in English 63 percent of the time. A sampling of language users that searched mostly in their own native tongue: Arabic, French, Indonesian, Spanish and Turkish.

We can draw many conclusions from this limited sampling, but perhaps the most useful is that users of non-English sites can probably navigate an inquiry form in English. They just feel more comfortable reading campus profiles in their own native language. No surprise there; nothing says Welcome better than Welcome in one's own language.

Translated content is increasingly important in international student recruitment, if only from the perspective of common courtesy. But don't be afraid to keep your inquiry form in English. http://www.usjournal.com/ offers advertisers the choice between forms in English or in the target language. Just let us know your preference: cheryl@usjournal.com


For Current Multi-lingual Advertisers: Send your Spring Travel Schedule to cheryl@usjournal.com so we can extract prospective student names and eAddresses from our ever-growing database, and send them invitations to those events on your behalf. Itineraries must be received two weeks in advance of the events.

  
Reference Material from the WIEC Conference
  

The Washington International Education Council (WIEC) Conference last month was very productive. Copies of the reference materials are available at http://www.washcouncil.org/publications.html Cheryl's personal favorite: International Education: Facing the Future by J. Walter Thompson's Education Group.

  
Cross Promotions: Like-minded Sites and Events
  

Get your share of the Swedish student market: Utsikt.nu is the largest source of study abroad information in Sweden. Language schools, colleges and universities worldwide use Utsikt.nu to recruit Swedish students and ensure their position in the profitable market. Contact info@Utsikt.nu or http://www.Utsikt.nu/


ICEF Workshops: Contact Harald Kreiner, tel +49 (0) 228 201 1946, h.kreiner@icef.com or http://www.icef.com

  • Japan Workshop: Tokyo, 4-6 Mar 2007
  • Moscow Workshop: Moscow, 27-29 Mar 2007
  • Higher Education Workshop: Trondheim, 10-11 Sep 2007
  • China Workshop: Beijing, 17-19 Oct 2007
  • Work and Travel Forum: Berlin, 2-3 Nov 2007
  • Berlin Workshop: Berlin, 4-6 Nov 2007
  • Americas Workshop: Miami, 9-11 Dec 2007

FPP Media Fairs in Brazil and Latin America: Since 1998, FPP Media has been helping international educational institutions increase their student enrollments and exposure in Latin America through its Student Recruitment Fairs and Agent Workshops. Contact Julio Ronchetti, j.ronchetti@fppmediacorp.com, or http://www.fppmediacorp.com/

  • 1-28 Mar 2006: Brazil, Peru, Colombia, Panama, Venezuela

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You are welcome to re-print this communique in full, under the condition that you include Reprinted with permission of Cheryl Darrup-Boychuck, usjournal.com, cheryl@usjournal.com.

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