U.S. Journal of Academics
  eRecruitment Trends and Techniques
February 2007 
Multi-lingual Search Results

Results of our Small Sample: and our sister sites are undergoing a major re-design, and as such, we have been testing in earnest. Several months ago, we spent considerable time and resources enabling language-specific search results in our 14 non-English sites.

We found that a few language markets consistently searched in English. Simplified Chinese users searched in English 80 percent of the time. Japanese speakers searched in English 63 percent of the time. A sampling of language users that searched mostly in their own native tongue: Arabic, French, Indonesian, Spanish and Turkish.

We can draw many conclusions from this limited sampling, but perhaps the most useful is that users of non-English sites can probably navigate an inquiry form in English. They just feel more comfortable reading campus profiles in their own native language. No surprise there; nothing says Welcome better than Welcome in one's own language.

Translated content is increasingly important in international student recruitment, if only from the perspective of common courtesy. But don't be afraid to keep your inquiry form in English. offers advertisers the choice between forms in English or in the target language. Just let us know your preference:

For Current Multi-lingual Advertisers: Send your Spring Travel Schedule to so we can extract prospective student names and eAddresses from our ever-growing database, and send them invitations to those events on your behalf. Itineraries must be received two weeks in advance of the events.

Reference Material from the WIEC Conference

The Washington International Education Council (WIEC) Conference last month was very productive. Copies of the reference materials are available at Cheryl's personal favorite: International Education: Facing the Future by J. Walter Thompson's Education Group.

Cross Promotions: Like-minded Sites and Events

Get your share of the Swedish student market: is the largest source of study abroad information in Sweden. Language schools, colleges and universities worldwide use to recruit Swedish students and ensure their position in the profitable market. Contact or

ICEF Workshops: Contact Harald Kreiner, tel +49 (0) 228 201 1946, or

  • Japan Workshop: Tokyo, 4-6 Mar 2007
  • Moscow Workshop: Moscow, 27-29 Mar 2007
  • Higher Education Workshop: Trondheim, 10-11 Sep 2007
  • China Workshop: Beijing, 17-19 Oct 2007
  • Work and Travel Forum: Berlin, 2-3 Nov 2007
  • Berlin Workshop: Berlin, 4-6 Nov 2007
  • Americas Workshop: Miami, 9-11 Dec 2007

FPP Media Fairs in Brazil and Latin America: Since 1998, FPP Media has been helping international educational institutions increase their student enrollments and exposure in Latin America through its Student Recruitment Fairs and Agent Workshops. Contact Julio Ronchetti,, or

  • 1-28 Mar 2006: Brazil, Peru, Colombia, Panama, Venezuela
Generating inquiries.
Generating ideas.
Online since 1996.

Advertise with us
Contact Cheryl
Fair Schedule
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