| Sponsorship / Promotional Opportunities at usjournal.com, LLC and Sister Sites
usjournal.com, LLC: Generating inquiries. Generating ideas. Online since 1996.
* For a list of U.S. Journal sponsors, view our U.S. map.
* To become a usjournal.com sponsor, complete the following forms (.pdf files):
2007-08 Space Reservation Form | Program Selection Chart
Fax the completed documents to 866-477-9810, and we will begin working on your campaign.
The people of Generation X and Generation Y crave...
a filter they can trust to edit the morass of products and information out there.
(Harvard Business Review, September 2006, quoting Lisa Johnson's Mind Your Xs and Ys.)
usjournal.com serves as that filter for globally-minded students interested in studying in the USA.
usjournal.com, LLC accepts advertising from organizations that meet three important criteria:
- Are recognized by the appropriate accrediting commission or agency;
- Comply with all U.S. federal regulations, including but not limited to SEVIS;
- Are committed to supporting international students and the ideals of NAFSA and the Alliance.
Current Services, included in each standard campaign
- Customized Profile Page: A page within usjournal.com describing
your program; example: University
of California, Santa Cruz. The advertiser supplies text and images. You
may request modifications to the English version of your campaign for
no additional cost. Changes to translated campaigns on our sister sites
(after the initial submission) cost extra.
- Direct Contact Information on the Advertiser Profile Page: Based
on extensive log file analysis and correspondence directly with globally-mobile
students, we have found significant differences in how those students
prefer to communicate when they are seeking more information about
U.S. academic options. As a result, we are encouraging advertisers
to include direct telephone numbers, fax numbers and e-addresses on their
Info Pages with us,
in addition to the links leading to our inquiry form. Even though we
will lose some ability to track our efforts precisely, the modification
is in the best interest
of the students we want to attract, and our U.S.-based advertisers
who want to welcome them.
- Customized Automated Responses: Advertisers may dictate Automated Responses to inquiring students based on their selection of Degree Preference and Academic Preference. If you choose not to customize your responses, usjournal.com will create a simple template for you.
- Customized Category Selection: For each program you promote, you may select any combination of the following criteria: Academic Level, Field of Study, Amount the Student or Sponsor Can Pay (per Academic Year), and U.S. Geography. Please indicate your preferences on our Program Selection Chart.
- Customized Excel Reports: We send our advertisers (via e-attachment)
Excel files with the data collected from inquiries about those particular
programs, either quarterly, monthly or weekly (whichever you prefer).
The Report compiles the e-messages that are forwarded to the advertiser
immediately after the student submits an inquiry. Excel Spreadsheets
to most database programs. Because of this efficient feature, you may
direct all of
your prospective students to your usjournal.com Profile Page.
- Cross-Promotions on Selected Sites Related to International Student Services: For years, usjournal.com has been establishing strong relationships with colleagues who serve globally-minded students and the U.S. campuses that want to welcome them. Among our affiliations: ESLDirectory.com, USuniversities.com, and many others. The list is constantly evolving to best serve our advertisers.
- Rolling Deadlines: You may place an advertisement on usjournal.com and any of our sister sites at any time. We typically post English versions within a week (and translated versions within two weeks) of receipt of text, images and payment.
Additional Services, available at extra costs
- Enhanced Promotions within usjournal.com: You may enhance your exposure
on usjournal.com and our sister sites. Each External
Link / Rotating Banner costs an additional $695. per year, per page (such as
our Home Page or Results Page). Each Internal Link / Rotating Banner costs
an additional $395. per year, per page. The maximum size of promotional banners
is 160 pixels wide by 50 pixels high.
- Customized Web Development / Database Work: As a natural evolution to our services, we are also able to build customized international marketing / admissions websites for particular campuses. Please let us know if you'd like more details.
- Group Placements: While the primary objective of usjournal.com and our sister sites is to encourage individual students and executives to enroll in high-quality U.S. academic programs, we are also capable of introducing our advertisers to the potential for enrollments on a group basis. We typically charge a percentage of gross revenues generated by our advertisers as a result of our promotional efforts.
Multi-Lingual Campaigns: Why buy usjournal.com's translated campaigns?
Carol Johnson, head of marketing for the University of California, Santa Cruz Extension's ELI, says it best:
- We own the translations. We copied and pasted the appropriate information from usjournal.com's translated sites to our own web site, improving the overall perception of our school in the eyes of non-native English speakers.
- Having the translated info on our own web site gives us the ability to send links to the translations to prospective students, agents and overseas universities to drive them to our site. More visits = higher search engine results.
- I use links to the translations in my replies to inquiries from international students from all sources, not just usjournal.com inquiries. This makes the student feel good that their language is being used on our site, and they can really understand what they are reading about our programs.
- I have made some special partnerships with a few of our international student recruiting agencies to follow-up on the inquiries I get from usjournal.com translated sister sites, so they are not only reading about us in their native language, but they get personal responses in their native language, in addition to my English reply. For example, one of my Turkish agents is copied on all the inquiries I get from the usjournal.com Turkish site. In exchange for getting these leads, he has created a special section about our school on his web site, free of charge. I've done the same with a Japanese agent and a Thai agent.
- When traveling to countries that speak one of the languages that usjournal.com translated for us, we use the translated text to make fliers to distribute at education fairs or other events. We've done this for upcoming trips to Turkey and Thailand.
- usjournal.com's translated sister sites ensure that prospective students really understand all the details about our programs, because usjournal.com imposes no word limit on our Profile Pages with them.
- Having translated information gives us access to beginner-level students that previously could not understand much of anything on our all-English web site.
Based on the success of our model non-English domain, EstudiosUSA.com (which
Education Site of the Year in Spanish, 2002), we launched a number of independent
Interest from both students and sponsors dictate the depth of our language translations, and we refresh that content and supplement it regularly. Advertisers who choose any of our non-English services have the option of translating their entire campaign, including their Info Page, Program Listings and Automated Responses. Or they may simply wish to translate their Info Page, and maintain an English inquiry form. Again, the strategy depends on that particular advertiser's staff language capabilities, as well as the level of English proficiency they're seeking. Some advertisers prefer that their inquiring students can navigate an English inquiry form, while others will accept very elementary learners of English who prefer to complete an inquiry form in their native language.
Comments / Feedback from usjournal.com Advertisers
Meeting you in person, and realizing that your job is more than a job -- it
is your passion, your love and what you sincerely enjoy -- was so refreshing
to see. Many businesses are more concerned about the profit rather than what
I saw; you are interested in people, more aptly put, students. Thanks for opening
up not only your home but also your hearts. I'm glad we can work together. -
Fresno Pacific University
I read your article about web advertising in the NAFSA magazine. The whole way through, I was wondering who wrote it, and I wasn't surprised when I saw your name in the byline. Nice job! - Green River Community College
We have been very pleased and impressed with the quality of usjournal.com
services. You have made enormous progress in expanding the reach and effectiveness of usjournal.com while remaining attentive and responsive to
our specific needs. It's a pleasure working with you. - American Consortium of Universities and Interlink Language Centers
The Philosophy of usjournal.com's ever-evolving site revisions
The U.S. Journal of Academics and our sister sites continuously add value to our international student recruitment services. We're launching creative campaigns, both online and offline, to reach a broader scope of prospective students from around the world. A few examples: Cross-promotional efforts with respected agents in Asia, coordinating group English programs for South American students, and exposure at U.S. university fairs in Europe.
These new activities are leading us into more of a gray area, where the results of our efforts are not so easily tracked. When we went online in April 1996, we anticipated a simple black-and-white scenario for measuring Return on Investment: At the end of each enrollment cycle, our advertisers would simply cross-reference their enrollee list with the names on their customized usjournal.com Excel Reports. If only life were so simple... and in some cases, life is that simple. But we've learned that reality, in most cases, is messier than that. Prospective students (and parents) need to hear about your campus from a variety of sources, including the internet, friends and relatives, agents, fairs and so on. And that's why we're collaborating with those entities to best serve our advertisers.
Have you had a chance to read NAFSA's Report of the Strategic Task
Force on International Student Access, titled In
America's Interest: Welcoming International Students? Their fifth
recommendation, Address Complexity with a Marketing Plan, reads
in part: It is essential to develop a user-friendly, comprehensive,
sophisticated, web-based information resource through which international
students will be able to understand and assess the higher education options
available to them in the United States, and identify possible financing
options. This online resource should allow students to rank their personal
preferences (cost, location, academic program, etc.) and should provide
links to institutions that match up with their preferences. Ideally, these
links would then allow students to apply for admission online. That
recommendation parallels what the U.S.
Journal of Academics has been doing since April 2001 (except for
the fact that each of our sponsors pays a minimal amount, so that we're
able to sustain ourselves). We've been achieving this recommendation for years.
We realize that, in spite of all of the world's technological advancements, the admissions decision is still based on personal conversations. Increasingly, those conversations occur via e-mail and other online mechanisms. The
U.S. Journal simplifies that process by offering our advertisers the option of customizing practically every element of their promotional campaign, from Info Pages to Automated Responses -- all for one very
reasonable price. Contact us for details.